About Evgeniia Tokareva
Hi, I’m Evgeniia.
I’m a Business Data Analyst with a strong interest in how data helps people understand what is really happening — in a business, a product or a process.
I enjoy working with analytics, KPIs, SQL, Power BI and business intelligence, but I’m equally interested in the questions behind the numbers.
- What changed?
- Why did it change?
- Does it matter?
- And what should we do next?
That is usually where the interesting part begins.
More than analytics
Outside my main work, I like exploring digital products and building small Android projects.
It gives me a chance to look at analytics from another side — not only as someone working with data, but also as someone thinking about users, product decisions and what makes an experience simple and useful.
I also write about things I learn along the way.
Sometimes that means analytics or products.
Sometimes it means a city, a new place or a small observation worth keeping.
A little about how I work
I prefer clarity over complexity.
I like simple explanations, useful dashboards and questions that lead somewhere.
I believe good analytics should make a situation easier to understand — not make it look more complicated.
Curiosity is probably the common thread in everything I do: data, products, learning and travel.
Currently
I’m based in Tashkent, Uzbekistan, and I enjoy living and working from different parts of the world.
SiberZen is my personal space for collecting what I’m working on, what I’m learning and what I find interesting along the way.